Annotating Print Adverts – Free Lesson for IB English Language & Literature Paper 1

How to annotate print adverts for Paper 1 of IB Language and Literature

This free lesson teaches IB English Language & Literature students how to annotate a print advert for Paper 1.

Students will be guided through the conventions of print adverts (such as whitespace, copy, call to action, benefits-orientated language, etc) before examining an advert from 1957 America.

This lesson uses the TEAPCALIM approach: text type, elements of text type, author, purpose, content, audience, language and meaning. This helps students to identify a range of features and their effect for any Paper 1 text they may be given.

Video lesson for IB English Paper 1 annotation

Download the free IB English Language and Literature Paper 1 resources below

Free PowerPoint – Print Advert Annotation for IB English

Free Worksheet – Print Advert Annotation for IB English

Download the next lesson

This lesson is first in a series of lessons about analysing print adverts for IB English Paper 1.

The next lesson has a full grade 7 exemplar response for this Paper 1.

Download the resources for the next lesson here: Structuring a Grade 7 Paper 1 Response – Free Lesson for IB English Language & Literature – Taughtly.